Marketing Profile Industry Analysis - 2029 Words

Marketing Profile Industry Analysis Industry After an industry analysis, we have established that Bloom is involved in the Human Resources field, with specialization in consulting and event planning. Stacey will help business’s evaluate, and conduct surveys to identify what its individual employee’s value when being recognized for their efforts. Her services will included an introductory event to influence the staff of a company to share their desires on recognition. Competition: The size of the industry that Bloom will operate in is small; her competitors do not compare to the customized service Stacey will offer. Bloom faces such competitors as Human Resources (HR). A company’s human resources department is responsible for creating, implementing and/or overseeing policies governing employee behavior and the behavior of the company toward its employees. Another competitor to be recognition is event planning services. Event planning is the process of managing a project such as a meeting, tradeshow, ceremony, team building activity, party, or convention. Organizational Behavior Consultants would be considered another competitor. Organizational behavior consultants study how individuals and groups of employees act in the workplace and help companies improve in-house relationships and productivity. These competitors mentioned could be considered indirect because they do not offer the consulting aspect with the mix of event planning that Bloom has. 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